About

With over 18 years of global experience, Vijay has deep experience with managing design teams to deliver consumer and business outcomes. Mission driven, with passion for UX and new product development, he believes in the power of design to solve problems of large scope, ambiguity, and complexity. He brings a strong background in driving experience design within the consumer electronics, digital, and health-tech industries. A consumer obsessed point of view enables him to bring to market exceptional user experiences and high-quality products at scale. A facilitator of deep collaboration within cross-functional teams, he nurtures a culture of making ideas and concepts tangible while relying on test and learn methods to progress with confidence.

Adept at multiple design mediums, his portfolio includes digital and physical products across mobile, desktop, wearables, and other interfaces. Vijay has also been featured in publications such as Fast Company. Passionate about design advocacy, he often speaks at forums such as TEDx, IxDA, SDN and IDSA.

Noted by Fast Company as one of the most innovative designers of 2015, Vijay has also been featured in publications such as Innovation and Glamour. He speaks about design and innovation at forums such as TEDx, Interaction Designers Society of America, Service Design Network and the International Design Conference. He leads the Service Design practice at Philips Oral Healthcare, where his focus on human centered design is key to building solutions and cultures that inspire people to do their best work. He also serves on the Board of Directors for one of America’s oldest design organizations, the IDSA.

Vijay joined Philips Oral Healthcare in 2019 to establish its first Service Design practice. Now, in its 4th year of delivering change, he has successfully infused Design Thinking and Service Design into the culture at Philips. This approach to ‘innovation by design’ impacts the company’s leading product platforms and brands such as Sonicare, Zoom! and Philips One amongst many others. He has helped envision and deliver experiences around new business models such as Subscription, Insurance partnerships and Dental Professional relationships. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, retail, and digital. Sustainability being a core goal, he and the team are deeply engaged in visioning and piloting circular solutions.

Prior to Philips, Vijay has lead teams at award winning design consulting firms such as Designit, Michael Graves Design and corporations such as Husqvarna and TVS Motor Co. He has also taught Design Thinking and Industrial Design at Princeton University and Carnegie Mellon University. His 17+ year career has led him on a journey through Asia, Europe, Australia and the United States resulting in a strong people focused approach. With multiple global product launches, patents, award winning work and strong managerial record, Vijay brings to the table a mix of strategy and creativity.

His prominent people focused approach is a result of a career that has led him on a journey through Asia, Europe, Australia and the United States. With multiple global product launches, patents, award winning work and strong managerial record, Vijay brings to the table a mix of strategy and creativity.